Rob Addy

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Archives for April, 2012


Premium Support – The Only Premium is the Price!

by Rob Addy  |  April 27, 2012  |  Submit a Comment

Premium support offerings should deliver, and be seen to deliver, premium value.  Unfortunately, many don’t. The product support service value proposition is based on 4 foundational elements: Mitigation of the impact of failures i.e. productivity loss minimization Increased availability, improved stability and reliability i.e. reduced risk Achieving a greater return from the technology investment i.e. [...]

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Category: Support Strategy Support Value     Tags: , , ,

Customer Advocacy is Nice. Product Advocacy is Much Nicer.

by Rob Addy  |  April 18, 2012  |  Submit a Comment

Products are lifeless inanimate things. How they are used determines the amount of business value that they deliver. Helping customers to use their products better is essential if they are to appreciate them and the organizations that manufacture and/or support them fully. Support providers have historically shied away from product usage related guidance and focused [...]

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Category: Support Processes Support Value     Tags: , , , , , , ,

(Don’t) Support Mobility Madness

by Rob Addy  |  April 13, 2012  |  1 Comment

Mobile support apps aren’t necessarily bad or pointless; it’s just that we haven’t seen any examples of good ones yet. Many support providers have put the need to “go mobile” at the top of their investment list for 2012. And this is why I have an issue with them (mobile support apps and the providers [...]

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Category: Customer Experience Technologies Underpinning Support     Tags: , , , , , ,

Intelligent Integrated Systems are ONLY as Smart as Their Support Provider

by Rob Addy  |  April 10, 2012  |  1 Comment

Tomorrow, IBM will be launching their response to the HP Gen8 Server launch of last month. Or are they? If one watches their pre-announcement video one might be forgiven for thinking that it is in fact an infomercial for Oracle’s app-to-disk engineered stack (And to be frank if you were to overlay a heavy (or [...]

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Category: Support Operations Support Value     Tags:

Eating the Total Cost of Support Elephant – Part 1

by Rob Addy  |  April 6, 2012  |  5 Comments

I had a call last week with an organization that is spending 20 times as much as the support premium they are paying to their software provider for a full-time team of 18 sub-contractors to operate and manage the solution on a day to day basis. This 2000% cost uplift isn’t intended to cover incremental [...]

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Category: Support Strategy Support Value     Tags: , , , , ,

“Green Eggs and Ham” – A Support Parable?

by Rob Addy  |  April 2, 2012  |  2 Comments

Dr Seuss’s story of “Sam I am” and his reluctant friend’s aversion to trying new things is a cautionary tale for the support industry. In it, Sam attempts to convince his “friend” of the merits of Green Eggs and Ham over and over again. Eventually, after the friend has tried everything they can to avoid [...]

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Category: Customer Experience Support Operations Support Processes Support Strategy     Tags: , , , , , ,