Richard GordonOur latest global IT spending forecast is released today and for the first time we’ve included Media Tablets in our spending estimates.
Big deal you might think … what took you so long? And anyway, what difference would a few Media Tablets make to the overall numbers?
The trouble with forecasting the market for new electronics devices is that we need to beware of the hype; for every gadget that achieves market success there are dozens of failures. That said, sometimes it becomes clear early on that a new product is going to live up to expectations of rapid market adoption and that’s the case with Media Tablets, whose time has definitely come.
In our latest forecast update, the 1Q11 iteration, we estimate that about $10B was spent on Media Tablets last year – that’s about 18 million units at an average priced of $550 each. In 2015, we forecast that close to 300 million (!) units will ship with an average price of $250 each – I’ll do the math for you; that’s nearly $80B in annual spending on Media Tablets!
We recently downgraded our PC forecast through 2015, partly because we assume some substitution of PCs by Media Tablets. Nevertheless, spending on PCs and Media Tablets combined is forecast to be about $400B in 2015, with Media Tablets taking a 20% share.
For more detail of our latest global IT spending forecast, including an early assessment of the impact of the recent natural disasters in Japan and the political unrest in the Middle East, check out IT Spending, Worldwide, 1Q11 Update
Most recent IT spending forecasts are always available here: www.gartner.com/quarterly-it-forecast
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