Richard Fouts

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Entries Tagged as 'Starbucks'

Why you need a Starbucks name

by Richard Fouts  |  August 10, 2012  |  Submit a Comment

If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name. Now there’s a concept that exemplifies “ease of use.” As stated in the NY Times, [...]

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Category: Marketing communications Marketing Strategy Uncategorized     Tags: , , ,