I’m surveying technology marketers about how they view the role of social computing in the marketing plan. Here’s a few early observations: The impact of experience: Those new to adding social media to the marketing communications mix cite lead generation as a primary goal. The ‘veterans’ position social media primarily for brand awareness and thought leadership. [...]
Entries Tagged as 'social media marketing'
by Richard Fouts | May 14, 2009 | 3 Comments