Richard Fouts

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Entries Tagged as 'social media marketing'

Social Media and the Marketing Plan

by Richard Fouts  |  May 14, 2009  |  3 Comments

I’m surveying technology marketers about how they view the role of social computing in the marketing plan. Here’s a few early observations: The impact of experience:¬†Those new to adding social media to the marketing communications mix cite lead generation as a primary goal. The ‘veterans’ position social media primarily for brand awareness and thought leadership.¬† [...]


Category: Brand awareness     Tags: