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Gartner for Marketers

Tag archive for: social media marketing

Social Media and the Marketing Plan

May 14, 2009 | 1 Comment

I’m surveying technology marketers about how they view the role of social computing in the marketing plan. Here’s a few early observations: The impact of experience: Those new to adding social media to the marketing communications mix cite lead generation as a primary goal. The ‘veterans’ position social media primarily for brand awareness and thought leadership. …