Richard Fouts

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Entries Tagged as 'social marketing'


Why Google Won the Cannes Mobile Award

by Richard Fouts  |  August 28, 2012  |  2 Comments

Whenever someone wins big at Cannes, people take note (mostly to see if they can copycat the winning technique). Google’s win at the recent Cannes Mobile Grand Prix, the contest’s inaugural year, reinforces two important findings. Digital marketing is about engagement … and  gamification works. In a particularly creative move, Google submitted a mobile display [...]

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Category: Digital Marketing     Tags: , ,