Richard Fouts

A member of the Gartner Blog Network

Entries Tagged as 'retention'

Three Investments B2B Marketers Should Consider Right Now

by Richard Fouts  |  February 14, 2013  |  5 Comments

Marketing investments that throw a positive jolt to other areas are particularly interesting.  And they often surprise even the most savvy veterans. Let’s start with retention. You’ve heard the statistics. A 2% increase in retention can create the equivalent of a 10% reduction in costs. Some studies show a 5% increase in retention improves profitability [...]


Category: Digital Marketing Marketing communications Marketing Strategy     Tags: , ,