Marketing investments that throw a positive jolt to other areas are particularly interesting. And they often surprise even the most savvy veterans. Let’s start with retention. You’ve heard the statistics. A 2% increase in retention can create the equivalent of a 10% reduction in costs. Some studies show a 5% increase in retention improves profitability [...]
Entries Tagged as 'retention'
by Richard Fouts | February 14, 2013 | 5 Comments