Tag archive for: Real time marketing

How Real is Real Time Marketing?

March 26, 2014 | 1 Comment

Carl Sandburg once described a foggy day from the perspective of “a little cat” who peered through the harbor fog on its silent haunches before moving on.  A few years ago, real time marketing was like Sandburg’s cat. Its aspirational, illusive promise sounded misty and futuristic – causing a wait-and-see attitude. Meantime, our cat has… Read More

Real Time Marketing Goes Far Beyond Twitter

January 28, 2013 | 2 Comments

Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fast action. But real time marketing goes far beyond microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that get there first.  For… Read More