Richard Fouts

A member of the Gartner Blog Network

Entries Tagged as 'Real time marketing'

How Real is Real Time Marketing?

by Richard Fouts  |  March 26, 2014  |  5 Comments

Carl Sandburg once described a foggy day from the perspective of “a little cat” who peered through the harbor fog on its silent haunches before moving on.  A few years ago, real time marketing was like Sandburg’s cat. Its aspirational, illusive promise sounded misty and futuristic – causing a wait-and-see attitude. Meantime, our cat has [...]


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Real Time Marketing Goes Far Beyond Twitter

by Richard Fouts  |  January 28, 2013  |  8 Comments

Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fast action. But real time marketing goes far beyond microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that get there first.  For [...]


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