Carl Sandburg once described a foggy day from the perspective of “a little cat” who peered through the harbor fog on its silent haunches before moving on. A few years ago, real time marketing was like Sandburg’s cat. Its aspirational, illusive promise sounded misty and futuristic – causing a wait-and-see attitude. Meantime, our cat has [...]
Entries Tagged as 'Real time marketing'
by Richard Fouts | March 26, 2014 | 5 Comments
by Richard Fouts | January 28, 2013 | 8 Comments
Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fast action. But real time marketing goes far beyond microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that get there first. For [...]