Richard Fouts

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Entries Tagged as 'new media'

March Madness shows why new media is not a zero sum game

by Richard Fouts  |  April 4, 2012  |  Submit a Comment

Where marketers are mistaken, is looking at this new era of promotion as a old vs new media game.  Should I abandon print in favor of digital?  Should I abandon TV in favor of social networks?  Wrong questions… I address this in my note .. Management Guide to Digital Marketing 2.0. Where the new digital [...]

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Category: Brand awareness Digital Marketing Marketing communications Marketing Strategy     Tags: , , ,