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Gartner for Marketers

Gartner for Marketers

Tag archive for: marketing

March Madness shows why new media is not a zero sum game

April 4, 2012 | 0 Comments

Where marketers are mistaken, is looking at this new era of promotion as a old vs new media game.  Should I abandon print in favor of digital?  Should I abandon TV in favor of social networks?  Wrong questions… I address…