Richard Fouts

A member of the Gartner Blog Network

Entries Tagged as 'Marketing communications'


How to Improve Response Rates

by Richard Fouts  |  April 22, 2009  |  1 Comment

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any [...]

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Category: Brand awareness Marketing communications Personal selling Public relations     Tags: , , ,