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Gartner for Marketers

Gartner for Marketers

Tag archive for: lead scoring

Should You Strive for Fewer Customers?

February 15, 2013 | 1 Comment

“Less is more” is a piece of advice we hear frequently. But not when we think of customers. We want as many of those as possible. Where this gets short sighted however is the long tail of sales. When I…