Tag archive for: inbound marketing

Three Investments B2B Marketers Should Consider Right Now

February 14th, 2013 | 3 Comments -->

Marketing investments that throw a positive jolt to other areas are particularly interesting.  And they often surprise even the most savvy veterans. Let’s start with retention. You’ve heard the statistics. A 2% increase in retention can create the equivalent of a 10% reduction in costs. Some studies show a 5% increase in retention improves profitability… Read More