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Gartner for Marketers

Tag archive for: inbound marketing

Three Investments B2B Marketers Should Consider Right Now

February 14, 2013 | 4 Comments

Marketing investments that throw a positive jolt to other areas are particularly interesting.  And they often surprise even the most savvy veterans. Let’s start with retention. You’ve heard the statistics. A 2% increase in retention can create the equivalent of a 10% reduction in costs. Some studies show a 5% increase in retention improves profitability…

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