Whenever someone wins big at Cannes, people take note (mostly to see if they can copycat the winning technique). Google’s win at the recent Cannes Mobile Grand Prix, the contest’s inaugural year, reinforces two important findings. Digital marketing is about engagement … and gamification works. In a particularly creative move, Google submitted a mobile display [...]
Entries Tagged as 'gamification'
by Richard Fouts | August 28, 2012 | 2 Comments