Tag archive for: digital media

March Madness shows why new media is not a zero sum game

April 4, 2012 | 0 Comments

Where marketers are mistaken, is looking at this new era of promotion as a old vs new media game.  Should I abandon print in favor of digital?  Should I abandon TV in favor of social networks?  Wrong questions… I address this in my note .. Management Guide to Digital Marketing 2.0. Where the new digital… Read More