Richard Fouts

A member of the Gartner Blog Network

Entries Tagged as 'digital marketing'


Why do you get out of bed every morning?

by Richard Fouts  |  February 7, 2013  |  1 Comment

Years ago, a man who loved music as much as anyone of his generation, began going deaf, just as he was becoming recognized as one of the world’s great composers. But he didn’t let his handicap interfere with his destiny. After losing over 90% of his  hearing, he went on to compose one of the [...]

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Category: Brand awareness Digital Marketing     Tags:

What Marketers Can Learn From Jerry Seinfeld

by Richard Fouts  |  January 24, 2013  |  3 Comments

In an old Seinfeld episode, George laments he does virtually everything wrong. Jerry has some simple advice, “Start doing the opposite.” With marketing pundits all saying, “marketing has been tipped on its head from digital” is there some weird truth in this advice from a comedian? Jerry’s advice for George starts to make sense when [...]

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Stop Creating Social Media Strategies: An Open Letter to Digital Marketers Everywhere

by Richard Fouts  |  December 12, 2012  |  3 Comments

Dear digital marketers, This letter is especially for those of you who are lined up in my inquiry queue with the question, “Why isn’t my CEO buying my social media strategy?” It’s simple. The CEO cares about his/her strategy first, not yours.  For example: Is your CEO focused on growth?  If your organization’s growth strategy [...]

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Mobile Computing: The Star of 2012 Retrospectives and 2013 Predictions

by Richard Fouts  |  December 5, 2012  |  1 Comment

This is a guest post from Jake Sorofman, our newest analyst at Gartner for Marketing Leaders.  Jake’s many talents include marketing management (he was the CMO at rPath), product and market strategy, communications and digital marketing.  ************************************************************************************************************* The waning weeks between Thanksgiving and Christmas are the high season for merchants—of both product and opinion. For retailers, [...]

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Gartner Publishes its Magic Quadrant for Global Digital Marketing Agencies

by Richard Fouts  |  October 18, 2012  |  3 Comments

If I held a party for the participating providers of our recently published Magic Quadrant for Global Digital Marketing Agencies it would prove to be a rather diverse, even eccentric bunch of people. The most common question I’d get:  “Since when do IBM and Accenture compete with Wunderman and Ogilvy?  And wait a minute – [...]

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Why social commerce is the next big thing

by Richard Fouts  |  October 7, 2012  |  1 Comment

When you combine the social nature of shopping with information, cloud and mobile (aka, the nexus of forces) you have the next big thing: social commerce. In fact, I believe social commerce is what is unleashing the commerce everywhere phenomena. Of course, the idea behind social commerce is hardly new, going back to Sunday afternoons on [...]

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How Retailers Will Avoid Becoming Glorified Showrooms

by Richard Fouts  |  October 1, 2012  |  Submit a Comment

Colleague Jackie Fenn once told me to watch Hollywood sci-fi stories to get a peek at the future. After all, Star Trek previewed the flip phone, Bluetooth, smartphone apps, and augmented reality as early as the 1970s. Then came Minority Report, where smartphones got even smarter. You remember – Tom Cruise gets relevant offers the [...]

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Real Time Marketing Goes Far Beyond Twitter Stories

by Richard Fouts  |  September 18, 2012  |  3 Comments

Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fixing their problem fast. But real time marketing goes far beyond real time microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that [...]

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2013 Marketing Budgets Rising Again for High-Tech Providers

by Richard Fouts  |  September 10, 2012  |  6 Comments

Gartner’s annual marketing budget research with high-tech providers found increased budgets in every type of provider, in every geography, and every size of provider. Conducted in August, 2012 with 383 providers (hardware, software, IT professional services, communications services and semiconductor companies) in the U.S., Europe and Asia Pacific, highlights of the research include: One-third of [...]

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Why OnlineMediaDaily Got It Wrong When They Said: “Many Fortune 500 Companies Avoid Social Media

by Richard Fouts  |  August 31, 2012  |  Submit a Comment

In its piece earlier this month (that went all over Twitter) OnlineMediaDaily concludes that many Fortune 500 companies avoid social media as evidenced by their not listing FB and Twitter as a means of contact. This finding of course frames social media in very limited context. The bigger payoff in social media comes from the [...]

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Category: Brand awareness Digital Marketing Marketing Strategy     Tags: