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Gartner for Marketers

Tag archive for: customer segmentation

Who’s Your Prospect?

May 4, 2009 | 3 Comments

This blog is for marketing and sales people. While many of the issues we discuss apply to any marketer, we address business leaders in the technology sectors. For example: I’m surprised by the number of marketers that tell me “everyone is a prospect” for their solution. While it may sound like a good answer, it…

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