Richard Fouts

A member of the Gartner Blog Network

Entries Tagged as 'brand'


How do You Build a New Brand?

by Richard Fouts  |  May 8, 2009  |  2 Comments

This blog is for people in technology marketing and sales. However, many of the things we discuss apply to marketers in any industry. For example: You’ve just spun off a piece of the company … that will now operate as a wholly operated subsidieary. Or you’ve started a new company that you need to brand. [...]

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Category: Brand awareness Marketing communications Public relations     Tags: ,