Richard Fouts

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Entries Tagged as 'Brand awareness'


Why you need a Starbucks name

by Richard Fouts  |  August 10, 2012  |  Submit a Comment

If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name. Now there’s a concept that exemplifies “ease of use.” As stated in the NY Times, [...]

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Category: Marketing communications Marketing Strategy Uncategorized     Tags: , , ,

How to Improve Response Rates

by Richard Fouts  |  April 22, 2009  |  1 Comment

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any [...]

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Category: Brand awareness Marketing communications Personal selling Public relations     Tags: , , ,