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Gartner for Marketers

Gartner for Marketers

Tag archive for: Brand awareness

Why you need a Starbucks name

August 10, 2012 | 0 Comments

If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name.…

How to Improve Response Rates

April 22, 2009 | 0 Comments

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to…