Tag archive for: Brand awareness

Why you need a Starbucks name

August 10th, 2012 | No Comments -->

If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name. Now there’s a concept that exemplifies “ease of use.” As stated in the NY Times,… Read More

How to Improve Response Rates

April 22nd, 2009 | No Comments -->

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any… Read More