by Richard Fouts | April 24, 2013 | 2 Comments
With the proliferation of social networks of every flavor, from professional to personal, users are simply getting tired of spending time and energy on every iteration of social media. This phenomenon has been aptly labeled social media fatigue. For many social marketers, fatigue is an inevitable stage. Angie Picardo, a staff writer for NerdWallet, knows [...]
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by Richard Fouts | March 21, 2013 | Submit a Comment
I know we all hate to hear old clichés, like “the only thing we have to fear is fear itself,” but after talking to Adobe’s CMO, Ann Lewnes, I just can’t help myself. Ann doesn’t like to fail. In fact, her success in helping move Adobe into the digital marketing space has been impressive. Her [...]
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by Richard Fouts | October 18, 2012 | 2 Comments
If I held a party for the participating providers of our recently published Magic Quadrant for Global Digital Marketing Agencies it would prove to be a rather diverse, even eccentric bunch of people. The most common question I’d get: “Since when do IBM and Accenture compete with Wunderman and Ogilvy? And wait a minute – [...]
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by Richard Fouts | September 10, 2012 | 4 Comments
Gartner’s annual marketing budget research with high-tech providers found increased budgets in every type of provider, in every geography, and every size of provider. Conducted in August, 2012 with 383 providers (hardware, software, IT professional services, communications services and semiconductor companies) in the U.S., Europe and Asia Pacific, highlights of the research include: One-third of [...]
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by Richard Fouts | August 22, 2012 | 1 Comment
Duke Fuqua School of Business released its semi-annual CMO Survey today. An important finding goes against a decades-old trend: In soft economies, marketing is the first to go. Not this time. Over the past 18 months, despite sluggish growth around the globe, marketing budget as a percent of revenue has increased. Could this signal the [...]
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by Richard Fouts | August 15, 2012 | Submit a Comment
We’ve all gotten a chuckle from this familiar phrase. In the age of the Internet however, it’s becoming an old phrase. People tell us what they’ve bought, what they’ve returned, and what they’re considering. And it’s happening in real time. Buyers tell us what they are doing – where they are doing it, even who [...]
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by Richard Fouts | August 11, 2012 | 2 Comments
The ultimate digital dream, right offer, right time, right context just got a big boost from Safeway (a U.S. grocery store chain), which is really pushing the envelope with personalization. Under its new system, five shoppers could conceivably get five unique prices for the same item, computed by Safeway’s loyalty algorithms. Where the creepiness factor [...]
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by Richard Fouts | August 10, 2012 | Submit a Comment
If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name. Now there’s a concept that exemplifies “ease of use.” As stated in the NY Times, [...]
Category: Marketing communications Marketing Strategy Uncategorized Tags: Brand awareness, digital marketing, Starbuck, Starbucks
by Richard Fouts | July 30, 2012 | 4 Comments
Yes, if you use it as a generic outbound tool. No, if you use it as a partner to outbound marketing. For example, a Survey by Pardot finds that nearly 70% of B2B marketers don’t think of email marketing as a primary lead generation tool. Why? The answer is fairly obvious, but I’ll review it [...]
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by Richard Fouts | June 18, 2012 | 1 Comment
Ah, the ultimate digital dream: right offer, right time, right context. As marketers, we’re getting closer, but the dream remains illustive. For example, I love digital music services for their access to millions of songs. But therein lies both the good and the bad news. How do I decide what to listen to? The old [...]
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