Category archive for: Uncategorized

How the Role of Chief Marketing Technologist is Changing.

August 15, 2014 | 8 Comments

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change.  Why? In many cases, marketing executives are recalibrating the role to focus on more strategic efforts. For example, one CMO I recently interviewed told me she had inadvertently tasked her chief marketing technologist with the type of … Read More

Digital Marketing Leaders Speak Out

January 17, 2014 | 5 Comments

I recently gathered insight from executives that represent the leaading providers in our Magic Quadrant for Global Digital Marketing Agencies If there’s a common denominator among today’s modern marketers, it’s a focus on doing things faster. So it’s fitting to begin with IBM Interactive. Businesses are using digital marketing to engage customers with real-time, personalized,… Read More

How to Break Washington Gridlock

October 13, 2013 | 4 Comments

The current stand-off between the White House and Congress reminded me of the negotiation project, conducted by William Ury at Harvard back in the 1970s during the US-Soviet cold war. Ury provides a litany of advice for getting to an agreement without giving in, based on his research, which you can read here. There’s one… Read More

The Beauty of Instant Feedback

June 9, 2013 | 0 Comments

John and Marsha are quarreling: John:  You embarrassed me in front of the kids …. Marsha:  When? John: At my parent’s holiday party. Marsha: You mean that disaster 5 years ago?  Why am I hearing this now? Marsha is not alone in her sentiment. “Feedback in a timely fashion” is something we demand from personal… Read More

What To Do About Social Media Fatigue

April 24, 2013 | 24 Comments

With the proliferation of social networks of every flavor, from professional to personal, users are simply getting tired of spending time and energy on every iteration of social media. This phenomenon has been aptly labeled social media fatigue.  For many social marketers, fatigue is an inevitable stage. Angie Picardo, a staff writer for NerdWallet, knows… Read More

Why CMOs Shouldn’t Shun Failure

March 21, 2013 | 1 Comment

I know we all hate to hear old clichés, like “the only thing we have to fear is fear itself,” but after talking to Adobe’s CMO, Ann Lewnes, I just can’t help myself. Ann doesn’t like to fail. In fact, her success in helping move Adobe into the digital marketing space has been impressive.  Her… Read More

Safeway and the Creepiness Factor

August 11, 2012 | 0 Comments

The ultimate digital dream, right offer, right time, right context just got a big boost from Safeway (a U.S. grocery store chain), which is really pushing the envelope with personalization. Under its new system, five shoppers could conceivably get five unique prices for the same item, computed by Safeway’s loyalty algorithms. Where the creepiness factor… Read More

Is email marketing over?

July 30, 2012 | 3 Comments

Yes, if you use it as a generic outbound tool. No, if you use it as a partner to outbound marketing. For example, a Survey by Pardot finds that nearly 70% of B2B marketers don’t think of email marketing as a primary lead generation tool. Why? The answer is fairly obvious, but I’ll review it… Read More

Don’t buy that TV ,… yet

May 29, 2012 | 0 Comments

Apple is gearing up to launch its TV device, echoing its iPhone launch technique .. announce the product six months in advance to freeze the market. It worked then, it will probably work this time too. News of the new device from Apple is already leaking out (another planned event?). “Look for the device in… Read More

AMC’s “The Pitch” is so 10 Years Ago

May 5, 2012 | 1 Comment

I finally watched AMC’s The Pitch – a new reality show featuring competing advertising agencies  (a sort of,  MadMen Meets The Apprentice.) As the show unfolds, in walks the CMO of Subway (the giant healthy-eating fast food chain). The assignment?  Sell Subway’s breakfast products to the 18 to 24 year old segment.  So, like any marketer my… Read More