I continue to see job openings for head of digital strategy; I get calls from clients inquiring “what should my digital strategy be?” I see piece after piece talking about digital strategy, social media strategy, mobile strategy. Folks, I’m here to tell you digital marketing is a tactic. Social media is a tactic. Mobile is [...]
Entries Categorized as 'Strategic Planning'
by Richard Fouts | April 10, 2012 | 11 Comments
by Richard Fouts | April 24, 2011 | 2 Comments
Take a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: - Paid Search - SEO/SEM - Marketing Analytics (SAS) - Digital Marketing and Advertising - Digital Brand Strategy & Transformation - Interactive Account Management - Web Analytics - Social Media Implementations - Mobile Product [...]