Richard Fouts

A member of the Gartner Blog Network

Entries Categorized as 'Strategic Planning'


Why digital marketing is a tactic, not a strategy

by Richard Fouts  |  April 10, 2012  |  11 Comments

I continue to see job openings for head of digital strategy; I get calls from clients inquiring “what should my digital strategy be?” I see piece after piece talking about digital strategy, social media strategy, mobile strategy. Folks, I’m here to tell you digital marketing is a tactic. Social media is a tactic. Mobile is [...]

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Category: Marketing Strategy Strategic Planning     Tags:

When Digital Marketers Should Consider a 12-Step Program

by Richard Fouts  |  April 24, 2011  |  2 Comments

Take  a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: -          Paid Search -          SEO/SEM -          Marketing Analytics (SAS) -          Digital Marketing and Advertising -          Digital Brand Strategy & Transformation -          Interactive Account Management -          Web Analytics -          Social Media Implementations -          Mobile Product [...]

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Category: Marketing communications Marketing Strategy Strategic Planning Uncategorized     Tags: