Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

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Should You Launch an Internal Startup?

Gartner expects digital business disruption to heat up over the next 2 to 3 years. If your organization’s legacy model is being aggressively challenged by nimble startups – you need to act now. But, you can’t summarily abandon your legacy…

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The #1 Driver of Loyalty You Don’t Know About

Simplicity.   The mere sound of the word is musical. Listen to your buyers. If there’s one thing people don’t need in a world of sensory overload, it’s complexity, a sentiment that rings loudly in a survey conducted by IBM’s Institute…

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The Mother of All Marketing Metrics

Jack says, “Hey, how are things in marketing?”  Jill responds, “YOY revenue up 6%. Listen to the earnings call.” Jack walks away, secure that marketing is having an impact on revenue. Sure it is; but revenue as the ultimate marketing…

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Is the Customer Always Right? (psst! …it depends…)

Whoever said “the customer is always right” forgot to include  … depending on his or her value. This week I asked a client to conduct some quick-and-dirty sales analysis; she found that a whopping 8% of her customers contribute 93%…

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Is My Toothbrush a Wearable Computer?

Now that there are more non-human devices connected to the Internet than people, the Internet of Things rivals the Internet of People.  As these things transmit usage data, it opens up a goldmine of opportunity for digital marketers. In fact,…

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Who Really Makes Digital Transformation Decisions?

More proof why customers rule in the digital age. If you’ve ever participated in consulting engagements with management consulting firms (either as a seller or buyer) you know that transformation initiatives are pretty much led by what is good for…

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Why digital marketing is a tactic, not a strategy

I continue to see job openings for head of digital strategy; I get calls from clients inquiring “what should my digital strategy be?” I see piece after piece talking about digital strategy, social media strategy, mobile strategy. Folks, I’m here…

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When Digital Marketers Should Consider a 12-Step Program

Take  a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: –          Paid Search –          SEO/SEM –          Marketing Analytics (SAS) –          Digital Marketing and Advertising –          Digital Brand Strategy…

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