Category archive for: Public relations

The #1 Driver of Loyalty You Don’t Know About

March 6, 2014 | 2 Comments

Simplicity.   The mere sound of the word is musical. Listen to your buyers. If there’s one thing people don’t need in a world of sensory overload, it’s complexity, a sentiment that rings loudly in a survey conducted by IBM’s Institute of Business Value. Consumers say in the study that marketers try too hard to engage… Read More

Harry Gold’s New Cost Avoidance Term: Media Equivalent Value

February 13, 2011 | 0 Comments

How much do you typically spend to generate a few million impressions, connections, email signups or leads?  What do you spend to generate a thousand click-thrus?  Well – put your check book away, because the CEO of Overdrive interactive, a digital marketing company, has a cost avoidance technique. Many of you already know about it… Read More

Boulder Logic, Point of Reference, References-Online, Metia: Please share the love.

April 19, 2010 | 8 Comments

Automating the management of customer references is an emerging software category whose time has come.  Companies like Boulder Logic, Point of Reference, References-Online and  Metia all see how complex it can be to not only recruit customers to act as references, but to manage them as well. When customers act as references, they put their reputations… Read More

What Marketers Can Learn From Bruce Springsteen

April 2, 2010 | 0 Comments

The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my next concert,” he replied when a pesky reporter called him “ungenerous and almost stingy when… Read More

How do You Build a New Brand?

May 8, 2009 | 2 Comments

This blog is for people in technology marketing and sales. However, many of the things we discuss apply to marketers in any industry. For example: You’ve just spun off a piece of the company … that will now operate as a wholly operated subsidieary. Or you’ve started a new company that you need to brand.… Read More

How to Improve Response Rates

April 22, 2009 | 0 Comments

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any… Read More