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Harry Gold’s New Cost Avoidance Term: Media Equivalent Value
How much do you typically spend to generate a few million impressions, connections, email signups or leads? What do you spend to generate a thousand click-thrus? Well – put your check book away, because the CEO of Overdrive interactive, a…
Boulder Logic, Point of Reference, References-Online, Metia: Please share the love.
Automating the management of customer references is an emerging software category whose time has come. Companies like Boulder Logic, Point of Reference, References-Online and Metia all see how complex it can be to not only recruit customers to act as references,…
What Marketers Can Learn From Bruce Springsteen
The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my…