by Richard Fouts | April 24, 2011 | 2 Comments
Take a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: - Paid Search - SEO/SEM - Marketing Analytics (SAS) - Digital Marketing and Advertising - Digital Brand Strategy & Transformation - Interactive Account Management - Web Analytics - Social Media Implementations - Mobile [...]
Category: Marketing Strategy Marketing communications Strategic Planning Uncategorized Tags:
by Richard Fouts | April 8, 2011 | 1 Comment
First of all, note that one is capitalized …. Seriously, I get this question a lot and there are several attributes I’ve observed. CMOs report to CEOs. VPs of marketing often report to CMOs or COOs CMOs manage all 4 P’s of marketing; VPs of marketing often just manage the promotional P. CMOs aren’t always [...]
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by Richard Fouts | January 29, 2010 | 5 Comments
There’s a whole movement around replacing marketing’s 4 P’s with the more modern 4 C’s. And if you check out Paul Duany’s blog, you’ll get a taste of the conversation and controversy. By way of review, Dunay’s 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content Connection [...]
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by Richard Fouts | June 26, 2009 | Comments Off
About half the marketers I talk to in technology firms, manage just one of marketing’s 4 Ps. Promotion. About 25% of them manage promotion – with influence one of the other P’s such as product management or distribution (aka, Place). The rest don’t even know the other three exist (because they are educated in fields other [...]
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by Richard Fouts | June 24, 2009 | Comments Off
If you sell to buyers in IT departments you’ll want to look at Baseline’s story “What Business Managers Really Think of IT.” The report begins, “A survey of non-IT executives … shows that many business leaders believe IT investments create value, but many still view the department as an operational and tactical asset rather than as [...]
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Category: Marketing Strategy Marketing communications Personal selling Tags:
by Richard Fouts | May 28, 2009 | Comments Off
Venture capitalists have invested $5.1 billion into 828 Web startups since 2004. The majority of these are startup revenue models are supporting by advertising. However, according to the National Venture Capital Association, look for the VC community to push back on companies that don’t seek new ways to make money, like selling real (or virtual) [...]
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