by Richard Fouts | May 4, 2009 | 3 Comments
This blog is for marketing and sales people. While many of the issues we discuss apply to any marketer, we address business leaders in the technology sectors. For example: I’m surprised by the number of marketers that tell me “everyone is a prospect” for their solution. While it may sound like a good answer, it [...]
Category: Marketing communications Uncategorized Tags: customer segmentation
by Richard Fouts | April 30, 2009 | 1 Comment
In this blog we discuss issues facing technology marketers and sales people. For example: I just reviewed a pitch from an IT service providers that opens with the famous statistic – that 70% of the typical IT budget is consumed with keeping the lights on. Haven’t we been looking at this statistic for at least 15 [...]
Category: Marketing communications Personal selling Tags:
by Richard Fouts | April 28, 2009 | 2 Comments
This blog is for marketers and salespeople. Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – In an age of time-starved marketers, the last thing we need is one more thing to do. You can become consumed by social media, and [...]
Category: Marketing communications Tags:
by Richard Fouts | April 22, 2009 | Submit a Comment
This blog is for marketers and salespeople. Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any [...]
Category: Brand awareness Marketing communications Personal selling Public relations Tags: Brand awareness, Marketing communications, Public relations, response rates
