Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

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How to Tell Stories Buyers Will Remember

By the time you read this blog post, over 12 million people will have viewed The Big Leap on YouTube. Lacoste’s ad illustrates what consumer marketers often do so well:  tell stories that tap into emotionally-filled memories.  Memory, after all,…

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How to Pitch a Creative Idea

As marketers and salespeople we are good at generating ideas. Where we often fail is pitching them. Why does this happen? According to University of California business professor Kimberly Elsbach, it comes from preconceived notions about us (the pitchers) and…

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Killer Advice for Giving Killer Presentations

If such advice existed, every TED talk would win an award. The fact is, there’s no killer advice about this topic, though presentation consultants could fill a library with their tips, tricks and “must have” techniques for delivering killer presentations.…

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Three Investments B2B Marketers Should Consider Right Now

Marketing investments that throw a positive jolt to other areas are particularly interesting.  And they often surprise even the most savvy veterans. Let’s start with retention. You’ve heard the statistics. A 2% increase in retention can create the equivalent of…

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Why you need a Starbucks name

If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name.…

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…my chat with Lester Wunderman

While in New York recently, I had the opportunity to wander by Lester Wunderman’s office (accompanied by CMO Trish Wheaton who generously made the introduction). At age 91, he’s sharp as a tack and ventures into the office everyday (saying,…

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March Madness shows why new media is not a zero sum game

Where marketers are mistaken, is looking at this new era of promotion as a old vs new media game.  Should I abandon print in favor of digital?  Should I abandon TV in favor of social networks?  Wrong questions… I address…

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What does it really mean to ENGAGE the digital customer?

If your agency inserts a call to action at the close of a standard campaign to drive more traffic to your Facebook page – and calls it digital engagement – they don’t get social media (quite the opposite).  This is…

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When Digital Marketers Should Consider a 12-Step Program

Take  a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: –          Paid Search –          SEO/SEM –          Marketing Analytics (SAS) –          Digital Marketing and Advertising –          Digital Brand Strategy…

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Harry Gold’s New Cost Avoidance Term: Media Equivalent Value

How much do you typically spend to generate a few million impressions, connections, email signups or leads?  What do you spend to generate a thousand click-thrus?  Well – put your check book away, because the CEO of Overdrive interactive, a…

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