by Richard Fouts | April 24, 2011 | 2 Comments
Take a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: - Paid Search - SEO/SEM - Marketing Analytics (SAS) - Digital Marketing and Advertising - Digital Brand Strategy & Transformation - Interactive Account Management - Web Analytics - Social Media Implementations - Mobile [...]
Category: Marketing Strategy Marketing communications Strategic Planning Uncategorized Tags:
by Richard Fouts | February 13, 2011 | Comments Off
How much do you typically spend to generate a few million impressions, connections, email signups or leads? What do you spend to generate a thousand click-thrus? Well – put your check book away, because the CEO of Overdrive interactive, a digital marketing company, has a cost avoidance technique. Many of you already know about it [...]
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by Richard Fouts | April 19, 2010 | 8 Comments
Automating the management of customer references is an emerging software category whose time has come. Companies like Boulder Logic, Point of Reference, References-Online and Metia all see how complex it can be to not only recruit customers to act as references, but to manage them as well. When customers act as references, they put their reputations [...]
Category: Brand awareness Marketing communications Personal selling Public relations Tags:
by Richard Fouts | July 10, 2009 | Comments Off
There are volumes of books, articles, blogposts, classes ….tweets .. on what it means (and requires) to be a customer-centic organization (I just googled “customer centric” and got 1,880,000 returns). Every highly paid management consulting firm in the world makes boatloads of money in this space. But quite frankly, is it really that hard? Okay, [...]
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by Richard Fouts | June 24, 2009 | Comments Off
If you sell to buyers in IT departments you’ll want to look at Baseline’s story “What Business Managers Really Think of IT.” The report begins, “A survey of non-IT executives … shows that many business leaders believe IT investments create value, but many still view the department as an operational and tactical asset rather than as [...]
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Category: Marketing Strategy Marketing communications Personal selling Tags:
by Richard Fouts | June 15, 2009 | Comments Off
Every marketer wants to stand out, to be different, to have a unique value proposition … to rise above the market noise, to get out of the clutter .. to blah, blah, blah. But if you’re like most Americans you suffer from conformity. I live in New York City, three blocks from Citicorp and when [...]
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by Richard Fouts | May 8, 2009 | 1 Comment
This blog is for people in technology marketing and sales. However, many of the things we discuss apply to marketers in any industry. For example: You’ve just spun off a piece of the company … that will now operate as a wholly operated subsidieary. Or you’ve started a new company that you need to brand. [...]
Category: Brand awareness Marketing communications Public relations Tags: Add new tag, brand
by Richard Fouts | May 4, 2009 | 3 Comments
This blog is for marketing and sales people. While many of the issues we discuss apply to any marketer, we address business leaders in the technology sectors. For example: I’m surprised by the number of marketers that tell me “everyone is a prospect” for their solution. While it may sound like a good answer, it [...]
Category: Marketing communications Uncategorized Tags: customer segmentation
by Richard Fouts | April 30, 2009 | 1 Comment
In this blog we discuss issues facing technology marketers and sales people. For example: I just reviewed a pitch from an IT service providers that opens with the famous statistic – that 70% of the typical IT budget is consumed with keeping the lights on. Haven’t we been looking at this statistic for at least 15 [...]
Category: Marketing communications Personal selling Tags:
by Richard Fouts | April 28, 2009 | 2 Comments
This blog is for marketers and salespeople. Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – In an age of time-starved marketers, the last thing we need is one more thing to do. You can become consumed by social media, and [...]
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