by Richard Fouts | October 7, 2011 | 4 Comments
When I was a little kid, my dad brought home a computer. We couldn’t wait to see it work … wow, a computer in our house! It was unimaginable. Correction, what was unimaginable was how long it took my dad to get it up and running. Hours of technical manuals, phone calls and unreadable error [...]
Category: Brand awareness Uncategorized Tags:
by Richard Fouts | February 13, 2011 | Comments Off
How much do you typically spend to generate a few million impressions, connections, email signups or leads? What do you spend to generate a thousand click-thrus? Well – put your check book away, because the CEO of Overdrive interactive, a digital marketing company, has a cost avoidance technique. Many of you already know about it [...]
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Category: Brand awareness Marketing communications Public relations Tags:
by Richard Fouts | April 19, 2010 | 8 Comments
Automating the management of customer references is an emerging software category whose time has come. Companies like Boulder Logic, Point of Reference, References-Online and Metia all see how complex it can be to not only recruit customers to act as references, but to manage them as well. When customers act as references, they put their reputations [...]
Category: Brand awareness Marketing communications Personal selling Public relations Tags:
by Richard Fouts | September 23, 2009 | Comments Off
We’re all told to “never bash the competition” when we take our first Sales 101 course. However, when I was a 24 year-old sales rep for HP, my boss (an amazing guy named Phil Endliss) told me that rule didn’t apply when it came to IBM. Apparently it was okay to bash the big guys, [...]
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by Richard Fouts | June 15, 2009 | Comments Off
Every marketer wants to stand out, to be different, to have a unique value proposition … to rise above the market noise, to get out of the clutter .. to blah, blah, blah. But if you’re like most Americans you suffer from conformity. I live in New York City, three blocks from Citicorp and when [...]
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Category: Brand awareness Marketing communications Tags:
by Richard Fouts | May 14, 2009 | 3 Comments
I’m surveying technology marketers about how they view the role of social computing in the marketing plan. Here’s a few early observations: The impact of experience: Those new to adding social media to the marketing communications mix cite lead generation as a primary goal. The ‘veterans’ position social media primarily for brand awareness and thought leadership. [...]
Category: Brand awareness Tags: social media marketing
by Richard Fouts | May 8, 2009 | 1 Comment
This blog is for people in technology marketing and sales. However, many of the things we discuss apply to marketers in any industry. For example: You’ve just spun off a piece of the company … that will now operate as a wholly operated subsidieary. Or you’ve started a new company that you need to brand. [...]
Category: Brand awareness Marketing communications Public relations Tags: Add new tag, brand
by Richard Fouts | April 22, 2009 | Comments Off
This blog is for marketers and salespeople. Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any [...]
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Category: Brand awareness Marketing communications Personal selling Public relations Tags: Brand awareness, Marketing communications, Public relations, response rates
