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Richard Fouts

Former Research VP

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What Marketers Can Learn From Jerry Seinfeld

In an old Seinfeld episode, George laments he does virtually everything wrong. Jerry has some simple advice, “Start doing the opposite.” With marketing pundits all saying, “marketing has been tipped on its head from digital” is there some weird truth in this advice from a comedian? Jerry’s advice for George starts to make sense when…

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