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Real Time Marketing Goes Far Beyond Twitter
Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fast action. But real time marketing goes far beyond microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that get there first. For…
What Marketers Can Learn From Jerry Seinfeld
In an old Seinfeld episode, George laments he does virtually everything wrong. Jerry has some simple advice, “Start doing the opposite.” With marketing pundits all saying, “marketing has been tipped on its head from digital” is there some weird truth in this advice from a comedian? Jerry’s advice for George starts to make sense when…