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Real Time Marketing Goes Far Beyond Twitter
Richard Fouts | January 28, 2013
Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fast action. But real time marketing goes far beyond microblogging. The high-tech industry, with…
What Marketers Can Learn From Jerry Seinfeld
Richard Fouts | January 24, 2013
In an old Seinfeld episode, George laments he does virtually everything wrong. Jerry has some simple advice, “Start doing the opposite.” With marketing pundits all saying, “marketing has been tipped on its head from digital” is there some weird truth…