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Richard Fouts

Former Research VP

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Blog

Stop Creating Social Media Strategies: An Open Letter to Digital Marketers Everywhere

Dear digital marketers, This letter is especially for those of you who are lined up in my inquiry queue with the question, “Why isn’t my CEO buying my social media strategy?” It’s simple. The CEO cares about his/her strategy first, not yours.  For example: Is your CEO focused on growth?  If your organization’s growth strategy…

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Blog

Mobile Computing: The Star of 2012 Retrospectives and 2013 Predictions

This is a guest post from Jake Sorofman, our newest analyst at Gartner for Marketing Leaders.  Jake’s many talents include marketing management (he was the CMO at rPath), product and market strategy, communications and digital marketing.  ************************************************************************************************************* The waning weeks between Thanksgiving and Christmas are the high season for merchants—of both product and opinion. For retailers,…

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Gartner for Marketers