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Richard Fouts

Former Research VP

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Stop Creating Social Media Strategies: An Open Letter to Digital Marketers Everywhere

Richard Fouts | December 12, 2012

Dear digital marketers, This letter is especially for those of you who are lined up in my inquiry queue with the question, “Why isn’t my CEO buying my social media strategy?” It’s simple. The CEO cares about his/her strategy first,…

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Mobile Computing: The Star of 2012 Retrospectives and 2013 Predictions

Richard Fouts | December 05, 2012

This is a guest post from Jake Sorofman, our newest analyst at Gartner for Marketing Leaders.  Jake’s many talents include marketing management (he was the CMO at rPath), product and market strategy, communications and digital marketing.  ************************************************************************************************************* The waning weeks between…

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