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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Stop Creating Social Media Strategies: An Open Letter to Digital Marketers Everywhere

December 12, 2012 | 1 Comment

Dear digital marketers, This letter is especially for those of you who are lined up in my inquiry queue with the question, “Why isn’t my CEO buying my social media strategy?” It’s simple. The CEO cares about his/her strategy first, not yours.  For example: Is your CEO focused on growth?  If your organization’s growth strategy… Read More

Mobile Computing: The Star of 2012 Retrospectives and 2013 Predictions

December 5, 2012 | 0 Comments

This is a guest post from Jake Sorofman, our newest analyst at Gartner for Marketing Leaders.  Jake’s many talents include marketing management (he was the CMO at rPath), product and market strategy, communications and digital marketing.  ************************************************************************************************************* The waning weeks between Thanksgiving and Christmas are the high season for merchants—of both product and opinion. For retailers,… Read More