Research Areas

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

Read Full Bio
Gartner Publishes its Magic Quadrant for Global Digital Marketing Agencies

By Richard Fouts | October 18, 2012

If I held a party for the participating providers of our recently published Magic Quadrant for Global Digital Marketing Agencies it would prove to be a rather diverse, even eccentric bunch of people. The most common question I’d get:  “Since…


Why social commerce is the next big thing

By Richard Fouts | October 07, 2012

When you combine the social nature of shopping with information, cloud and mobile (aka, the nexus of forces) you have the next big thing: social commerce. In fact, I believe social commerce is what is unleashing the commerce everywhere phenomena.…


How Retailers Will Avoid Becoming Glorified Showrooms

By Richard Fouts | October 01, 2012

Colleague Jackie Fenn once told me to watch Hollywood sci-fi stories to get a peek at the future. After all, Star Trek previewed the flip phone, Bluetooth, smartphone apps, and augmented reality as early as the 1970s. Then came Minority…