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Richard Fouts

Former Research VP

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Gartner Publishes its Magic Quadrant for Global Digital Marketing Agencies

By Richard Fouts | October 18, 2012

If I held a party for the participating providers of our recently published Magic Quadrant for Global Digital Marketing Agencies it would prove to be a rather diverse, even eccentric bunch of people. The most common question I’d get:  “Since…

Why social commerce is the next big thing

By Richard Fouts | October 07, 2012

When you combine the social nature of shopping with information, cloud and mobile (aka, the nexus of forces) you have the next big thing: social commerce. In fact, I believe social commerce is what is unleashing the commerce everywhere phenomena.…

How Retailers Will Avoid Becoming Glorified Showrooms

By Richard Fouts | October 01, 2012

Colleague Jackie Fenn once told me to watch Hollywood sci-fi stories to get a peek at the future. After all, Star Trek previewed the flip phone, Bluetooth, smartphone apps, and augmented reality as early as the 1970s. Then came Minority…