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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Gartner Publishes its Magic Quadrant for Global Digital Marketing Agencies

October 18, 2012 | 6 Comments

If I held a party for the participating providers of our recently published Magic Quadrant for Global Digital Marketing Agencies it would prove to be a rather diverse, even eccentric bunch of people. The most common question I’d get:  “Since when do IBM and Accenture compete with Wunderman and Ogilvy?  And wait a minute –… Read More

Why social commerce is the next big thing

October 7, 2012 | 1 Comment

When you combine the social nature of shopping with information, cloud and mobile (aka, the nexus of forces) you have the next big thing: social commerce. In fact, I believe social commerce is what is unleashing the commerce everywhere phenomena. Of course, the idea behind social commerce is hardly new, going back to Sunday afternoons on… Read More

How Retailers Will Avoid Becoming Glorified Showrooms

October 1, 2012 | 0 Comments

Colleague Jackie Fenn once told me to watch Hollywood sci-fi stories to get a peek at the future. After all, Star Trek previewed the flip phone, Bluetooth, smartphone apps, and augmented reality as early as the 1970s. Then came Minority Report, where smartphones got even smarter. You remember – Tom Cruise gets relevant offers the… Read More