Gartner’s annual marketing budget research with high-tech providers found increased budgets in every type of provider, in every geography, and every size of provider.
Conducted in August, 2012 with 383 providers (hardware, software, IT professional services, communications services and semiconductor companies) in the U.S., Europe and Asia Pacific, highlights of the research include:
One-third of providers are planning to spend over 8% of revenue on marketing in 2013. 15% of providers are planning to spend over 10% of revenue on marketing in 2013.
Colleague Laura McLellan believes even the average 6.2% of revenue providers say they plan for 2013 is understated, with additional “shadow” marketing spending occuring in the regions and in other functions.
Check out our free webinar “Planning 2013 Marketing Budgets” to be held on Tuesday, September 11th at 11 AM EDT.
Look for detail in the forthcoming series of reports, starting with “Marketing Essentials: High-Tech and Communications Provider Marketing Budgets, 2013” to be published in October.
Register for the September 11th webinar here.