Richard Fouts

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Archives for September, 2012


Real Time Marketing Goes Far Beyond Twitter Stories

by Richard Fouts  |  September 18, 2012  |  3 Comments

Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fixing their problem fast. But real time marketing goes far beyond real time microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that [...]

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Category: Digital Marketing     Tags:

2013 Marketing Budgets Rising Again for High-Tech Providers

by Richard Fouts  |  September 10, 2012  |  6 Comments

Gartner’s annual marketing budget research with high-tech providers found increased budgets in every type of provider, in every geography, and every size of provider. Conducted in August, 2012 with 383 providers (hardware, software, IT professional services, communications services and semiconductor companies) in the U.S., Europe and Asia Pacific, highlights of the research include: One-third of [...]

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Category: Digital Marketing     Tags: