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Real Time Marketing Goes Far Beyond Twitter Stories
Richard Fouts | September 18, 2012
Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fixing their problem fast. But real time marketing goes far beyond real time microblogging.…
2013 Marketing Budgets Rising Again for High-Tech Providers
Richard Fouts | September 10, 2012
Gartner’s annual marketing budget research with high-tech providers found increased budgets in every type of provider, in every geography, and every size of provider. Conducted in August, 2012 with 383 providers (hardware, software, IT professional services, communications services and semiconductor…