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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Real Time Marketing Goes Far Beyond Twitter Stories

September 18, 2012 | 1 Comment

Real time marketing often conjures up scenarios of customer service issues posted on Twitter or YouTube, where an unhappy customer attempts to embarrass a company into fixing their problem fast. But real time marketing goes far beyond real time microblogging. The high-tech industry, with its many winner-take-all stories can be especially generous to providers that… Read More

2013 Marketing Budgets Rising Again for High-Tech Providers

September 10, 2012 | 3 Comments

Gartner’s annual marketing budget research with high-tech providers found increased budgets in every type of provider, in every geography, and every size of provider. Conducted in August, 2012 with 383 providers (hardware, software, IT professional services, communications services and semiconductor companies) in the U.S., Europe and Asia Pacific, highlights of the research include: One-third of… Read More