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Richard Fouts

Former Research VP

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Why OnlineMediaDaily Got It Wrong When They Said: “Many Fortune 500 Companies Avoid Social Media

Richard Fouts | August 31, 2012

In its piece earlier this month (that went all over Twitter) OnlineMediaDaily concludes that many Fortune 500 companies avoid social media as evidenced by their not listing FB and Twitter as a means of contact. This finding of course frames…

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Are CMOs and CIOs the new Montagues and Capulets?

Richard Fouts | August 29, 2012

For the past few years, I’ve noted the value proposition of many tech providers increasingly includes things like: “Tech-enable your marketing project without IT involvement.” It’s tempting, and it’s worked well for marketers that are under pressure to do things…

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Why Google Won the Cannes Mobile Award

Richard Fouts | August 28, 2012

Whenever someone wins big at Cannes, people take note (mostly to see if they can copycat the winning technique). Google’s win at the recent Cannes Mobile Grand Prix, the contest’s inaugural year, reinforces two important findings. Digital marketing is about…

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A Watershed Moment for the Marketing Profession?

Richard Fouts | August 22, 2012

Duke Fuqua School of Business released its semi-annual CMO Survey today. An important finding goes against a decades-old trend: In soft economies, marketing is the first to go.  Not this time. Over the past 18 months, despite sluggish growth around…

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“We get return on half our marketing investment; we just don’t know which half.”

Richard Fouts | August 15, 2012

We’ve all gotten a chuckle from this familiar phrase. In the age of the Internet however, it’s becoming an old phrase. People tell us what they’ve bought, what they’ve returned, and what they’re considering. And it’s happening in real time.…

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Safeway and the Creepiness Factor

Richard Fouts | August 11, 2012

The ultimate digital dream, right offer, right time, right context just got a big boost from Safeway (a U.S. grocery store chain), which is really pushing the envelope with personalization. Under its new system, five shoppers could conceivably get five…

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Why you need a Starbucks name

Richard Fouts | August 10, 2012

If you’ve ever wanted to live your alter ego, if only for a moment, Starbucks is about to fulfill your fantasy. The popular coffee bar just announced its new method for paying for your morning latte: simply speak your name.…

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