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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Is email marketing over?

July 30, 2012 | 3 Comments

Yes, if you use it as a generic outbound tool. No, if you use it as a partner to outbound marketing. For example, a Survey by Pardot finds that nearly 70% of B2B marketers don’t think of email marketing as a primary lead generation tool. Why? The answer is fairly obvious, but I’ll review it… Read More