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Richard Fouts

Former Research VP

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Is email marketing over?

Yes, if you use it as a generic outbound tool. No, if you use it as a partner to outbound marketing. For example, a Survey by Pardot finds that nearly 70% of B2B marketers don’t think of email marketing as a primary lead generation tool. Why? The answer is fairly obvious, but I’ll review it…

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Gartner for Marketers