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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Do Predictive Analytics Get Marketers Closer to the Digital Dream?

June 18, 2012 | 0 Comments

Ah, the ultimate digital dream: right offer, right time, right context. As marketers, we’re getting closer, but the dream remains illustive. For example, I love digital music services for their access to millions of songs. But therein lies both the good and the bad news. How do I decide what to listen to? The old… Read More