Richard Fouts

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Archives for June, 2012

Do Predictive Analytics Get Marketers Closer to the Digital Dream?

by Richard Fouts  |  June 18, 2012  |  1 Comment

Ah, the ultimate digital dream: right offer, right time, right context. As marketers, we’re getting closer, but the dream remains illustive. For example, I love digital music services for their access to millions of songs. But therein lies both the good and the bad news. How do I decide what to listen to? The old [...]

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