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Richard Fouts

Former Research VP

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Do Predictive Analytics Get Marketers Closer to the Digital Dream?

Richard Fouts | June 18, 2012

Ah, the ultimate digital dream: right offer, right time, right context. As marketers, we’re getting closer, but the dream remains illustive. For example, I love digital music services for their access to millions of songs. But therein lies both the…

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