richard fouts's photo

Richard Fouts

Former Research VP

Read Full Bio

Call gartner marketing leaders

Do Predictive Analytics Get Marketers Closer to the Digital Dream?

June 18, 2012 | 0 Comments

Ah, the ultimate digital dream: right offer, right time, right context. As marketers, we’re getting closer, but the dream remains illustive. For example, I love digital music services for their access to millions of songs. But therein lies both the good and the bad news. How do I decide what to listen to? The old… Read More