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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Don’t buy that TV ,… yet

May 29, 2012 | 0 Comments

Apple is gearing up to launch its TV device, echoing its iPhone launch technique .. announce the product six months in advance to freeze the market. It worked then, it will probably work this time too. News of the new device from Apple is already leaking out (another planned event?). “Look for the device in… Read More

…my chat with Lester Wunderman

May 17, 2012 | 0 Comments

While in New York recently, I had the opportunity to wander by Lester Wunderman’s office (accompanied by CMO Trish Wheaton who generously made the introduction). At age 91, he’s sharp as a tack and ventures into the office everyday (saying, “what else would I do?”).  Well, I can think of plenty of things I’d do,… Read More

AMC’s “The Pitch” is so 10 Years Ago

May 5, 2012 | 1 Comment

I finally watched AMC’s The Pitch – a new reality show featuring competing advertising agencies  (a sort of,  MadMen Meets The Apprentice.) As the show unfolds, in walks the CMO of Subway (the giant healthy-eating fast food chain). The assignment?  Sell Subway’s breakfast products to the 18 to 24 year old segment.  So, like any marketer my… Read More