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Richard Fouts

Former Research VP

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Don’t buy that TV ,… yet

By Richard Fouts | May 29, 2012

Apple is gearing up to launch its TV device, echoing its iPhone launch technique .. announce the product six months in advance to freeze the market. It worked then, it will probably work this time too. News of the new…

…my chat with Lester Wunderman

By Richard Fouts | May 17, 2012

While in New York recently, I had the opportunity to wander by Lester Wunderman’s office (accompanied by CMO Trish Wheaton who generously made the introduction). At age 91, he’s sharp as a tack and ventures into the office everyday (saying,…

AMC’s “The Pitch” is so 10 Years Ago

By Richard Fouts | May 05, 2012

I finally watched AMC’s The Pitch – a new reality show featuring competing advertising agencies  (a sort of,  MadMen Meets The Apprentice.) As the show unfolds, in walks the CMO of Subway (the giant healthy-eating fast food chain). The assignment?  Sell Subway’s…