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…my chat with Lester Wunderman
While in New York recently, I had the opportunity to wander by Lester Wunderman’s office (accompanied by CMO Trish Wheaton who generously made the introduction). At age 91, he’s sharp as a tack and ventures into the office everyday (saying, “what else would I do?”). Well, I can think of plenty of things I’d do,…
AMC’s “The Pitch” is so 10 Years Ago
I finally watched AMC’s The Pitch – a new reality show featuring competing advertising agencies (a sort of, MadMen Meets The Apprentice.) As the show unfolds, in walks the CMO of Subway (the giant healthy-eating fast food chain). The assignment? Sell Subway’s breakfast products to the 18 to 24 year old segment. So, like any marketer my…