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Richard Fouts

Former Research VP

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Blog

…my chat with Lester Wunderman

While in New York recently, I had the opportunity to wander by Lester Wunderman’s office (accompanied by CMO Trish Wheaton who generously made the introduction). At age 91, he’s sharp as a tack and ventures into the office everyday (saying, “what else would I do?”).  Well, I can think of plenty of things I’d do,…

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Blog

AMC’s “The Pitch” is so 10 Years Ago

I finally watched AMC’s The Pitch – a new reality show featuring competing advertising agencies  (a sort of,  MadMen Meets The Apprentice.) As the show unfolds, in walks the CMO of Subway (the giant healthy-eating fast food chain). The assignment?  Sell Subway’s breakfast products to the 18 to 24 year old segment.  So, like any marketer my…

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