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Richard Fouts

Former Research VP

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What’s the difference between a CMO and a vp of marketing?

First of all, note that one is capitalized …. Seriously, I get this question a lot and there are several attributes I’ve observed. CMOs report to CEOs. VPs of marketing often report to CMOs or COOs CMOs manage all 4 P’s of marketing; VPs of marketing often just manage the promotional P. CMOs aren’t always…

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