Richard Fouts

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Archives for April, 2011


When Digital Marketers Should Consider a 12-Step Program

by Richard Fouts  |  April 24, 2011  |  2 Comments

Take  a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: -          Paid Search -          SEO/SEM -          Marketing Analytics (SAS) -          Digital Marketing and Advertising -          Digital Brand Strategy & Transformation -          Interactive Account Management -          Web Analytics -          Social Media Implementations -          Mobile Product [...]

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Category: Digital Marketing Marketing communications Marketing Strategy Strategic Planning Uncategorized     Tags:

What’s the difference between a CMO and a vp of marketing?

by Richard Fouts  |  April 8, 2011  |  1 Comment

First of all, note that one is capitalized …. Seriously, I get this question a lot and there are several attributes I’ve observed. CMOs report to CEOs. VPs of marketing often report to CMOs or COOs CMOs manage all 4 P’s of marketing; VPs of marketing often just manage the promotional P. CMOs aren’t always [...]

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Category: Digital Marketing Marketing Strategy     Tags: