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Richard Fouts

Former Research VP

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When Digital Marketers Should Consider a 12-Step Program

April 24, 2011 | 2 Comments

Take  a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: –          Paid Search –          SEO/SEM –          Marketing Analytics (SAS) –          Digital Marketing and Advertising –          Digital Brand Strategy & Transformation –          Interactive Account Management –          Web Analytics –          Social Media Implementations –          Mobile Product… Read More

What’s the difference between a CMO and a vp of marketing?

April 8, 2011 | 1 Comment

First of all, note that one is capitalized …. Seriously, I get this question a lot and there are several attributes I’ve observed. CMOs report to CEOs. VPs of marketing often report to CMOs or COOs CMOs manage all 4 P’s of marketing; VPs of marketing often just manage the promotional P. CMOs aren’t always… Read More