When Digital Marketers Should Consider a 12-Step Program

By Richard Fouts | April 24, 2011

Take  a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: –          Paid Search –          SEO/SEM –          Marketing Analytics (SAS) –          Digital Marketing and Advertising –          Digital Brand Strategy…


What’s the difference between a CMO and a vp of marketing?

By Richard Fouts | April 08, 2011

First of all, note that one is capitalized …. Seriously, I get this question a lot and there are several attributes I’ve observed. CMOs report to CEOs. VPs of marketing often report to CMOs or COOs CMOs manage all 4…