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When Digital Marketers Should Consider a 12-Step Program
Take a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: – Paid Search – SEO/SEM – Marketing Analytics (SAS) – Digital Marketing and Advertising – Digital Brand Strategy & Transformation – Interactive Account Management – Web Analytics – Social Media Implementations – Mobile Product…
What’s the difference between a CMO and a vp of marketing?
First of all, note that one is capitalized …. Seriously, I get this question a lot and there are several attributes I’ve observed. CMOs report to CEOs. VPs of marketing often report to CMOs or COOs CMOs manage all 4 P’s of marketing; VPs of marketing often just manage the promotional P. CMOs aren’t always…