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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Harry Gold’s New Cost Avoidance Term: Media Equivalent Value

February 13, 2011 | 0 Comments

How much do you typically spend to generate a few million impressions, connections, email signups or leads?  What do you spend to generate a thousand click-thrus?  Well – put your check book away, because the CEO of Overdrive interactive, a digital marketing company, has a cost avoidance technique. Many of you already know about it… Read More