Richard Fouts

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Archives for February, 2011


Harry Gold’s New Cost Avoidance Term: Media Equivalent Value

by Richard Fouts  |  February 13, 2011  |  Submit a Comment

How much do you typically spend to generate a few million impressions, connections, email signups or leads?  What do you spend to generate a thousand click-thrus?  Well – put your check book away, because the CEO of Overdrive interactive, a digital marketing company, has a cost avoidance technique. Many of you already know about it [...]

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