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Eloqua: Should CMOs should carry a quota?
Richard Fouts | August 18, 2010
Eloqua is teasing us to attend their next webinar with the email subject line, Why the CMO Should Carry a Quota. Great idea right? After all, marketing executives are rapidly adopting the mantra, “We drive growth.” While it might sound…
The Real Lesson from the Steve Slater Story….
Richard Fouts | August 11, 2010
This story truly represents the perfect storm – of the bad experience – where the customer, the employee and the provider — all collided. In this case, both employee and customer were having a bad day – on the same…