Eloqua: Should CMOs should carry a quota?

By Richard Fouts | August 18, 2010

Eloqua is teasing us to attend their next webinar with the email subject line, Why the CMO Should Carry a Quota.  Great idea right?  After all, marketing executives are rapidly adopting the mantra, “We drive growth.” While it might sound…


The Real Lesson from the Steve Slater Story….

By Richard Fouts | August 11, 2010

This story truly represents the perfect storm – of the bad experience – where the customer, the employee and the provider  — all collided.  In this case, both employee and customer were having a bad day – on the same…