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Eloqua: Should CMOs should carry a quota?
Eloqua is teasing us to attend their next webinar with the email subject line, Why the CMO Should Carry a Quota. Great idea right? After all, marketing executives are rapidly adopting the mantra, “We drive growth.” While it might sound new, there are plenty of CMOs that carry quotas, and when I talk to them…
The Real Lesson from the Steve Slater Story….
This story truly represents the perfect storm – of the bad experience – where the customer, the employee and the provider — all collided. In this case, both employee and customer were having a bad day – on the same day. The timing was perfect. Both came face-to-face with their own break points – the…