Richard Fouts

A member of the Gartner Blog Network

Archives for August, 2010

Eloqua: Should CMOs should carry a quota?

by Richard Fouts  |  August 18, 2010  |  3 Comments

Eloqua is teasing us to attend their next webinar with the email subject line, Why the CMO Should Carry a Quota.  Great idea right?  After all, marketing executives are rapidly adopting the mantra, “We drive growth.” While it might sound new, there are plenty of CMOs that carry quotas, and when I talk to them [...]


Category: Digital Marketing Personal selling     Tags:

The Real Lesson from the Steve Slater Story….

by Richard Fouts  |  August 11, 2010  |  6 Comments

This story truly represents the perfect storm – of the bad experience – where the customer, the employee and the provider  — all collided.  In this case, both employee and customer were having a bad day – on the same day.  The timing was perfect.  Both came face-to-face with their own break points – the [...]


Category: Uncategorized     Tags: