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Richard Fouts

Former Research VP

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Eloqua: Should CMOs should carry a quota?

Eloqua is teasing us to attend their next webinar with the email subject line, Why the CMO Should Carry a Quota.  Great idea right?  After all, marketing executives are rapidly adopting the mantra, “We drive growth.” While it might sound new, there are plenty of CMOs that carry quotas, and when I talk to them…

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The Real Lesson from the Steve Slater Story….

This story truly represents the perfect storm – of the bad experience – where the customer, the employee and the provider  — all collided.  In this case, both employee and customer were having a bad day – on the same day.  The timing was perfect.  Both came face-to-face with their own break points – the…

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