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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Eloqua: Should CMOs should carry a quota?

August 18, 2010 | 2 Comments

Eloqua is teasing us to attend their next webinar with the email subject line, Why the CMO Should Carry a Quota.  Great idea right?  After all, marketing executives are rapidly adopting the mantra, “We drive growth.” While it might sound new, there are plenty of CMOs that carry quotas, and when I talk to them… Read More

The Real Lesson from the Steve Slater Story….

August 11, 2010 | 4 Comments

This story truly represents the perfect storm – of the bad experience – where the customer, the employee and the provider  — all collided.  In this case, both employee and customer were having a bad day – on the same day.  The timing was perfect.  Both came face-to-face with their own break points – the… Read More