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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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CA doubles its marketing budget to $200 Million

May 27, 2010 | 1 Comment

 Why you ask?  Well, for starters CA is changing its name to CA Technologies. For those of you that were under a rock last decade, CA’s chairman was given a 12 year prison sentence after giving the green light to overstate the firm’s revenue by $500 million (to pump up the stock price). The firm… Read More