Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

Read Full Bio

Blog

What Marketers Can Learn From Bruce Springsteen

The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my next concert,” he replied when a pesky reporter called him “ungenerous and almost stingy when…

Read Post