Richard Fouts

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Archives for April, 2010


Boulder Logic, Point of Reference, References-Online, Metia: Please share the love.

by Richard Fouts  |  April 19, 2010  |  8 Comments

Automating the management of customer references is an emerging software category whose time has come.  Companies like Boulder Logic, Point of Reference, References-Online and  Metia all see how complex it can be to not only recruit customers to act as references, but to manage them as well. When customers act as references, they put their reputations [...]

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Category: Brand awareness Marketing communications Personal selling Public relations     Tags:

What Marketers Can Learn From Bruce Springsteen

by Richard Fouts  |  April 2, 2010  |  2 Comments

The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my next concert,” he replied when a pesky reporter called him “ungenerous and almost stingy when [...]

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Category: Personal selling Public relations Uncategorized     Tags: