Boulder Logic, Point of Reference, References-Online, Metia: Please share the love.

By Richard Fouts | April 19, 2010

Automating the management of customer references is an emerging software category whose time has come.  Companies like Boulder Logic, Point of Reference, References-Online and  Metia all see how complex it can be to not only recruit customers to act as references,…


What Marketers Can Learn From Bruce Springsteen

By Richard Fouts | April 02, 2010

The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my…