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Boulder Logic, Point of Reference, References-Online, Metia: Please share the love.
Automating the management of customer references is an emerging software category whose time has come. Companies like Boulder Logic, Point of Reference, References-Online and Metia all see how complex it can be to not only recruit customers to act as references, but to manage them as well. When customers act as references, they put their reputations…
What Marketers Can Learn From Bruce Springsteen
The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my next concert,” he replied when a pesky reporter called him “ungenerous and almost stingy when…