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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Boulder Logic, Point of Reference, References-Online, Metia: Please share the love.

April 19, 2010 | 8 Comments

Automating the management of customer references is an emerging software category whose time has come.  Companies like Boulder Logic, Point of Reference, References-Online and  Metia all see how complex it can be to not only recruit customers to act as references, but to manage them as well. When customers act as references, they put their reputations… Read More

What Marketers Can Learn From Bruce Springsteen

April 2, 2010 | 0 Comments

The Boss would take issue with marketing and communications people that include “exceed customer expectations” in their mission statements (or those lists of core values you see hanging in company cafeterias). Why? “Because I want them to come to my next concert,” he replied when a pesky reporter called him “ungenerous and almost stingy when… Read More