Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

Read Full Bio

Blog

Don’t Let the 4 C’s of Marketing Send You to the Back of the Bus

There’s a whole movement around replacing marketing’s 4 P’s with the more modern 4 C’s.  And if you check out Paul Duany’s blog, you’ll get a taste of the conversation and controversy.  By way of review, Dunay’s 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content Connection…

Read Post

Blog

How to Use SMS in Sales Communications

One of our Account Executives, Amanda Duffy, asked me if SMS was the next voicemail. There’s no question voicemail has declined rapidly in recent years as we’ve shifted our messaging preferences to email, text messaging, and now Twitter, Facebook and LinkedIn. Why the decline in voicemail?  Simple … it is not an immediate response tool,…

Read Post

Blog

How to Manage a Customer Reference Program

The biggest challenge is convincing customers to be references. Customers naturally become concerned about the time required to be a reference (especially if you want them to be available for a telephone conversation with a prospect).  Hence, there are two things you can do: 1.  Tell customers you put a limit on the number of…

Read Post

Gartner for Marketers