Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

Read Full Bio

Blog

How to Use SMS in Sales Communications

One of our Account Executives, Amanda Duffy, asked me if SMS was the next voicemail. There’s no question voicemail has declined rapidly in recent years as we’ve shifted our messaging preferences to email, text messaging, and now Twitter, Facebook and LinkedIn. Why the decline in voicemail?  Simple … it is not an immediate response tool,…

Read Post

Blog

How to Manage a Customer Reference Program

The biggest challenge is convincing customers to be references. Customers naturally become concerned about the time required to be a reference (especially if you want them to be available for a telephone conversation with a prospect).  Hence, there are two things you can do: 1.  Tell customers you put a limit on the number of…

Read Post