How many times have you said, “She was born to be a finance manager, or a realtor, or a cab driver … or a competitive analyst?” I don’t think I’ve ever heard someone link DNA to these other professions, but plenty of people still think sales people come from the factory with special “sales genes.”
Convinced that this question was old school and antiquated – I decided to poll 10 clients just for fun. “After all”, I thought, “Sales is a business process just like any other business process.”
And can’t it be learned as we learn other processes? No one has ever said to me, “You were born to be an IT analyst.”
But interestingly enough, the results came back 50/50. Yup, half the respondents to my informal survey said with absolute conviction that salespeople are born, not made. Are they right?