Marketers as Entertainers

By Richard Fouts | October 19, 2009

One of my favorite pieces of advice from Guy Kawasaki’s book, Reality Check, is about the value of entertainment. As business leaders, Guy tells us that our number one goal, when presenting, is to entertain.  Sure it’s important to inform,…


Are Sales People Born … or Made?

By Richard Fouts | October 05, 2009

How many times have you said, “She was born to be a finance manager, or a realtor, or a cab driver … or a competitive analyst?”  I don’t think I’ve ever heard someone link DNA to these other professions, but…