Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Never Bash the Competition…. ah, Why Not?
We’re all told to “never bash the competition” when we take our first Sales 101 course. However, when I was a 24 year-old sales rep for HP, my boss (an amazing guy named Phil Endliss) told me that rule didn’t apply when it came to IBM. Apparently it was okay to bash the big guys,…