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Richard Fouts

Research VP
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
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Never Bash the Competition…. ah, Why Not?

September 23, 2009 | 0 Comments

We’re all told to “never bash the competition” when we take our first Sales 101 course. However, when I was a 24 year-old sales rep for HP, my boss (an amazing guy named Phil Endliss)  told me that rule didn’t apply when it came to IBM. Apparently it was okay to bash the big guys,… Read More