It’s tempting in any economy, but especially one where demand is soft, to cast a wider net in hopes of generating more leads. But with sales costs soaring, it’s more important than ever to keep lead quality high. Nothing can burn dollars faster than chasing down unqualified opportunities.
Carlos Hidalgo
In this interview, lead management consultant Carlos Hidalgo of The Annuitas Group talks about several best practices in managing lead generation – from how lead quality can close the gap between marketing and sales – to when and how providers should get serious about lead scoring.
Contact Carlos Hidalgo at chidalgo@annuitasgroup.com
1 response so far ↓
1 Barry Anderson // Jul 31, 2009 at 3:57 pm
Interesting thinking here. The age-old marketing-and-sales debate…
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