Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
How to Improve Lead Quality
It’s tempting in any economy, but especially one where demand is soft, to cast a wider net in hopes of generating more leads. But with sales costs soaring, it’s more important than ever to keep lead quality high. Nothing can burn dollars faster than chasing down unqualified opportunities. In this interview, lead management consultant Carlos Hidalgo…
There are volumes of books, articles, blogposts, classes ….tweets .. on what it means (and requires) to be a customer-centic organization (I just googled “customer centric” and got 1,880,000 returns). Every highly paid management consulting firm in the world makes boatloads of money in this space. But quite frankly, is it really that hard? Okay,…