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Why Technology Marketers are Stilled Viewed as Campaign Managers (Hint: Look in the Mirror)
Richard Fouts | June 26, 2009
About half the marketers I talk to in technology firms, manage just one of marketing’s 4 Ps. Promotion. About 25% of them manage promotion – with influence one of the other P’s such as product management or distribution (aka, Place). The…
Your Customer’s Biggest Obstacle
Richard Fouts | June 24, 2009
If you sell to buyers in IT departments you’ll want to look at Baseline’s story “What Business Managers Really Think of IT.” The report begins, “A survey of non-IT executives … shows that many business leaders believe IT investments create value,…
Why Social Media is Just Another Channel
Richard Fouts | June 04, 2009
I know, I know; social media is transformational and a game changer, but seriously folks, it’s just another channel. Granted, social networks help you locate many prospects you may never have found with traditional techniques, but consider these two statements, both from…