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Richard Fouts

Former Research VP

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Blog

Why Aren’t the Stats on IT Spend Changing?

Richard Fouts | April 30, 2009

In this blog we discuss issues facing technology marketers and sales people. For example:  I just reviewed a pitch from an IT service providers that opens with the famous statistic – that 70% of the typical IT budget is consumed with…

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Blog

Can Social Media Kill You?

Richard Fouts | April 28, 2009

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – In an age of time-starved marketers, the last thing…

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Blog

What’s Your Seven Word Blurb?

Richard Fouts | April 27, 2009

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – What do you do – in seven words or…

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Blog

Your Silent Competitor

Richard Fouts | April 27, 2009

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example: As sales people, we do a great job analyzing the…

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Blog

How to Improve Response Rates

Richard Fouts | April 22, 2009

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to…

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