Richard Fouts

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Archives for April, 2009


Why Aren’t the Stats on IT Spend Changing?

by Richard Fouts  |  April 30, 2009  |  1 Comment

In this blog we discuss issues facing technology marketers and sales people. For example:  I just reviewed a pitch from an IT service providers that opens with the famous statistic – that 70% of the typical IT budget is consumed with keeping the lights on.  Haven’t we been looking at this statistic for at least 15 [...]

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Category: Marketing communications Personal selling     Tags:

Can Social Media Kill You?

by Richard Fouts  |  April 28, 2009  |  2 Comments

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – In an age of time-starved marketers, the last thing we need is one more thing to do. You can become consumed by social media, and [...]

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Category: Marketing communications     Tags:

What’s Your Seven Word Blurb?

by Richard Fouts  |  April 27, 2009  |  Submit a Comment

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – What do you do – in seven words or less?   It’s a simple question that begs a simple answer, and in the age [...]

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Category: Uncategorized     Tags:

Your Silent Competitor

by Richard Fouts  |  April 27, 2009  |  Submit a Comment

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example: As sales people, we do a great job analyzing the competition.  But we often overlook our prospect’s internal organization as our biggest competitor. When I [...]

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Category: Personal selling     Tags:

How to Improve Response Rates

by Richard Fouts  |  April 22, 2009  |  1 Comment

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any [...]

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Category: Brand awareness Marketing communications Personal selling Public relations     Tags: , , ,