INSIGHTS

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Richard Fouts

Former Research VP

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Blog

Can Social Media Kill You?

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – In an age of time-starved marketers, the last thing we need is one more thing to do. You can become consumed by social media, and…

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Blog

What’s Your Seven Word Blurb?

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example – What do you do – in seven words or less?   It’s a simple question that begs a simple answer, and in the age…

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Blog

Your Silent Competitor

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example: As sales people, we do a great job analyzing the competition.  But we often overlook our prospect’s internal organization as our biggest competitor. When I…

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Blog

How to Improve Response Rates

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer. For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any…

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