I’ve watched with much interest this Facebook phenomenon surrounding “25 Things You Don’t Know About Me.” I didn’t actually do it myself, but hordes of my friends did. And hordes of their friends did, too.  It harkens back to those shampoo commercials in the 1980s (yes, clearly aging myself) … you might remember them … “she told two friends, and they told two friends, and THEY told two friends” … exponential growth in reach, spilling out and filling up your then-CRT television. Viral marketing. So, not a new concept, obviously, but a concept that today has a much bigger engine behind it than shampoo-donning girlfriends … large-scale, web-based social networks.

This is powerful stuff … and it’s a similar concept to what Jeff Howe, Wired editor and author of Crowdsourcing, will explore in our Tuesday morning keynote. The PCC Summit this year will have a big focus on cost containment and exploring the business value of PCC initiatives. This keynote is a big piece of the latter. You won’t want to miss it.