It almost sounds like a joke, except we’ve heard it more than once. Here it is: a number of vendors have told their prospects that Gartner charges vendors to be covered in its research. I’ve even heard specific amounts of up to $100,000 being claimed. Quite simply, if this were true Gartner would not be in business today. I blogged about this six months ago (http://tinyurl.com/cdzgvr) so I’m not going to repeat what I said here, but the point hasn’t changed: All Gartner analysts are strictly governed by our Code of Ethics (http://tinyurl.com/yfkyc7o) to ensure our research is independent and objective.
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