You might know we’re in the middle of “Hype Cycle season,” where we publish 80 or so Hype Cycle documents in a short period of time. Clients often ask if they can share the graphics and/or quote from the content externally – for example, paste the graphic on their web site, quote from the document in a proposal, or publish the fact that they’re listed as a sample vendor of a technology in a press release. This year we’ve seen some shall we say “creative” uses of this content already, and it’s still early. These prompted us to look again at the policy.
And we made a couple of changes to the Copyright & Quote policy around Hype Cycles:
- Clients that want to display a hype cycle graphic externally (that is, not within their own organizations) now need to provide a link to a reprint of the entire research report. The reason for this change is that the graphic by itself lacks all the explanatory content, including market term definitions and even what labels like “trough of disillusionment” mean. It could therefore be misinterpreted if presented without context. So just as with the Magic Quadrant, Vendor Rating and MarketScope, we now require this reprint link.
- Clients that want to share externally that they were listed in the report as “sample vendors” of a particular technology may now do this, as long as they comply with the Copyright policy. We didn’t used to allow this, but as we looked at this rule we realized it wasn’t necessary.
Just as always, if you’d like to quote a Hype Cycle, just contact the Quote Request team and they’ll process your request. They all know these updates.
So what? We’re always looking for ways to improve Gartner’s external-use policies – wherever possible making it easier for clients to quote us. We got some interesting feedback and suggestions from the Analyst Relations survey earlier this year (where we asked AR professionals what they thought about Gartner’s external-use policies), and we be sharing that with you shortly.
6 responses so far ↓
1 Gartner restricts usage of hype cycle graphics — NevilleHobson.com // Aug 2, 2009 at 10:48 am
[...] – 2009 marks a new approach by Gartner that restricts usage of the charts from the report under a policy of tighter copyright and protection of intellectual property, updated on July [...]
2 Phil Lembo // Aug 4, 2009 at 7:08 am
Garther’s hype cycle reports are themselves part of a hype cycle.
3 Analyst House Restricts Use of Charts « Kew Road // Aug 5, 2009 at 5:45 pm
[...] Annual Hype Cycle report for emerging technologies. The details of the restrictions can be found here, but in short the chart cannot be used without Gartner’s express permission, a condition not [...]
4 Please don’t copy our hype cycles for free // Aug 11, 2009 at 6:09 pm
[...] In the last week we have seen a few situations where Gartner’s 2009 hype cycle research charts have been copied into public blogs and other websites without permission. We know this is often born of interest and enthusiasm for Hype Cycles. However it is not acceptable within our terms and conditions of use. Our company ombudsman Nancy Erskine, explains our reprint policy here. [...]
5 Gartner Hype Cycle and Copyright « Udayan Banerjee’s Blog – From The Other Side // Aug 19, 2009 at 6:29 am
[...] I had come across a post by Neville Hobson (2nd August) on Gartner restricts usage of hype cycle graphics, which discussed the subject of copyright. Gartner has a clearly defined policy on who can quote the hype cycle – Want to quote a Hype Cycle?. [...]
6 Udayan Banerjee // Aug 19, 2009 at 6:35 am
What do you do when a newspaper publishes the hype-cycle?
http://setandbma.wordpress.com/2009/08/19/gartner-hype-cycle-and-copyright/